Why Every Bestselling Business Book Needs a High Concept
Hollywood has tuned our minds to the ring of the high concept. The high concept story line works to sell blockbuster movies because people love them. It’s easy to understand why. Say you’re at the...
View ArticleScrooge and the Art of Memoir
A century or so before the modern memoir was born, a half century before Freud articulated the role sub-conscious and unconscious memories play in the human personality, Charles Dickens wrote A...
View ArticleAnatomy of a Best-Selling Self-Help Book
Self improvement is deeply rooted in the American psyche, which bodes well for authors seeking to write the next best-selling self-help book. Ever since the first self-help book was published during...
View ArticleNathaniel and the Power of “Being Known”
It’s lonely being a stranger. Imagine if you were lost in a large crowd and not one person knew you as you were being swept along. Then someone called your name, and you turned and recognized a...
View ArticleFour Things You Have to Know About Writing a Book
Today’s successful business person is primarily a knowledge worker. Whatever industry you’ve achieved in you’ve done it either through innovating in your product or in managing your growth. Most of...
View ArticleGhostwritten for Good
Why should you hire a ghostwriter to tell your story? There has never been such a flood of memoirs and business books, movies and TV shows, blogs and websites as there are today. Stories are...
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